Role
Product Designer

Agency
Atelier SAI

Duration
September → December 2022

In September 2022, I collaborated with Atelier SAI on a freelance basis to work on a social platform for Nike's retail partners in Europe, Middle East and Africa. SAI is a design and technology firm based in Amsterdam — inspired by interactivity, visual arts and a love for street culture.

Responsive Web Design
Interface Design
Interaction Design
Wireframing
Prototyping
P2P

Hero section for the homepage on mobile

Editing account details on desktop

Working closely with the creative director, I helped conceptualise and design the MVP for the project, complete with prototypes with varying levels of fidelity and detailed interactions.

Campaign hero section on mobile

Campaign page views on mobile and desktop

The platform was designed for Nike's retail partners in the EMEA region — enabling them to present their campaigns and provide resources for media, strategy, planning, and performance insights.

Campaign highlights in mobile design were structured around card components.

As part of the MVP, my team delivered a foundational UI component library.

The MVP for the platform allows the users to upload and browse campaigns by group, or through a curated homepage, with the possibility to like, share or bookmark them on their accounts. A search function is also available.

Campaign search and filter on desktop

Campaign search and filter on mobile

For the future of the project, the plan is to focus more on the social aspect of the platform — allowing users to comment on campaigns and introducing a DM/private message inbox for direct communication between users.

Ayşe D. Aba

Product designer from London.

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