Sep — Dec 2022
Fashion,  Social Platform
Senior Product Designer for Nike

Concept and design on a freelance basis for Atelier SAI, a design and technology firm based in Amsterdam, to help create a platform for Nike's retail partners.

The platform was aimed for the EMEA partners such as JD Group, Footlocker, Asos and Supreme, to showcase their campaigns in a social platform that caters for all the media, strategy and planning for the campaign, as well as KPIs and performance insights.

The MVP for the platform allows the users to upload and browse campaigns by group, or through a curated homepage, with the possibility to like, share or bookmark them on their accounts.

For the future, the plan is to focus more on the social aspect of the platform, allowing users to comment on campaigns and introducing a DM/private message inbox for communication.