Oct 2018 — Feb 2021
Technology, B2C
UI Designer for Sony Corporation

Freelance UI design for Hugo&Cat – a London based digital experience agency; helping design and maintain responsive product and communication pages for Sony and Sony Mobile, based on a modular-based structure and guidelines.

The work required a good understanding of product storytelling, that helped creating supporting content for the pages.

While the TV and Sound departments followed a desktop first approach, Sony XPERIA followed a mobile-first approach and a different scope, including page concepting following the design system.