Bank of Ireland have a new program to build a market presence in the UK. As a result, they contracted BIO to deliver new digital experiences to support both origination (applying for a product or service) and in-life management (using the product or service) for their new personal loans and savings products.
            These new experiences need to cater for migrated products with existing users, as well as the new products seeking to acquire new users. The new products will also be offered by Bank of Ireland’s UK partner organisations: the AA and Post Office, which means keeping a white-label approach in mind from the start.